THE HIDDEN CLOUD / BY YAK JR
WEAR
YOUR
WORLD.
Original art. Anime roots.
A world to make your own.
AI campaign concept · Explore the artwork behind the clothing.
THE NEXT EXPRESSION
From our world.
Into yours.
Explore the artwork behind the collection. Product availability is announced through the shop and Instagram.
ART. CULTURE. YOUR PEOPLE.
GOOD ART.
GOOD COMPANY.
For the characters you grew up with and the people you find along the way. Yak Jr’s world of art and anime, made to be worn your way.
Explore the design journalBEFORE THE FABRIC, THE FEELING
It starts with a canvas.
Paint, characters, and a world built by hand.
Original artwork from Yak Jr’s studio.
MEET THE ONE ABOVE THE NOISE
HEY, KUMO.
A quiet dreamer.
A kind heart. A strong mind.
The little cloud at the center of our world. Curious, calm, and always going somewhere.
STRAIGHT FROM @THE.HIDDENCLOUD
A world in the making.
01DESIGN STUDY
Kumo, in every shade.
02FROM THE ARCHIVE
Raised on anime.
03CHARACTER STORY
A cloud with personality.
Designs, artwork, and moments from the brand’s Instagram. Open a post for its original story.
THE HIDDEN CLOUD SHOP
Find your next expression.
A new world
is on the way.
The collection is being prepared. Follow The Hidden Cloud for release details, or visit the official store.
ANOTHER WAY TO WEAR YOUR WORLD